Hiring A Team Of Qualified Technicians
Youve been running a freelance nail business for a while, its becoming busier and busier by the day and you cant fit everyone in. You need an extra pair of hands and decide to open a nail salon with staff.
Successfully starting a nail business requires a business with staff who are both qualified and have enough experience to complete the services you offer.
Nowadays, courses in nail treatments and general beauty therapy are readily available to provide your technicians with the skills they need. Many people opt to have a recognised qualification, such as a VTCT Level 3 Diploma in Nail Technology, which is recognised by the government as an industry standard.
Get The Support Needed To Get Your Salon Started
Your new salon is starting to take shape. But youll soon realize that you cannot do everything yourself. Youll need good support systems and partnerships to effectively run your salon business.
In the following section, Ill cover some of the foundational things youll need to get your salon setup.
Common Salon Startup Myths & Mistakes
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Create A Strategic Salon Service Menu
Your service menu is at the core of any salon business.
In fact, what you list on your menu and how you use it can make a massive difference to your business.
An issue I see all too often is that salon owners irrationally discount their services. Its as if they want to be nice to their clients and dont think they can charge full price.
This is one of the biggest issues in our industry.
It comes with several negative consequences. Its the start of a negative spiral where salon owners arent able to pay competitive wages, which in turn leads to high staff turnover, which in the end can lead to burnout of the salon owner.
This needs to end.
And a simple way to deal with it is by being disciplined with your service menu.
Take the time you need to build your menu and set your prices. When its ready, you stick to it.
You make it readily available on your website, in the waiting area, and at the checkout. When you talk prices with your clients, you always use the menu. Its the menu that communicates the price, not you personally.
But how do you build a strategic salon service menu?
Lets go through that now.
Salon service menu example designed and printed at Zazzle.
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Decide On Your Salon Retail Assortment
Retail sales is a powerful profit driver in your salon revenue model.
Income from retail is typically split 50/50 between you and the brand where you part adds directly to your profit as the costs associated with retail sales is low. It doesnt take up extra time from you to sell a product with the service and you only need a small area at your reception with some shelving solution do so.
But what retail products should you offer?
Lets go through a few principles to have in mind when designing your salon retail assortment.
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How Much Does A Salon Insurance Cost
A full salon insurance costs about $2,900 per year for a salon with two employees. However, the exact salon insurance cost can vary greatly, from $50/month to $1000/month, depending on the number of employees, business turnover, which state it is based in, as well as the type of services provided. There are also ways you can combine insurances to bring the cost down.
To get the exact salon insurance cost for your salon, you can request a free insurance cost quote online with Hiscox. Just fill out the simple questionnaire and Hiscox will provide the exact cost to expect. You can also learn more about the cost of salon insurance in my article here.
Set Up Administration Processes
The day-to-day operations of your business will be significantly easier if you put processes into place early. Determine how youll schedule appointments, collect payments, manage payroll and nurture relationships with customers. Put software and other tools in place to make these things easier so when you get up and running, you can easily show your team how everything should be run.
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Resources To Help Women In Business
There are many resources out there specifically for women entrepreneurs. Weve gathered necessary and useful information to help you succeed both professionally and personally:
If youre a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
Choose A Suitable Location For Your Business
A well-negotiated space lease is an important asset, while a poorly negotiated lease could be a liability. Many a budding entrepreneur has signed a lease and then later regretted its terms. Most likely, she failed to evaluate all those clauses and their long term effects. The watchword Look at the location, the amenities, the neighbours, the covenants, and most importantly the rental in relation to the business you can generate from this location. Do they work for you or only the landlord?
Not every for-rent commercial space, no matter how attractive or economical, is suitable for a nail salon. Before signing, examine your potential market, its source, and whether the location of your salon is better here rather than alternative spots.
Consider your neighbours, your effect on them, and if they generate patronage for you. Compare various locations, their estimated drawing power, and your total occupancy cost for each as a percent of the projected gross income. Before settling for a location, make comparison, seek advice and be mindful of the clauses in the lease or space agreement.
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Opening A Hair Salon And What Equipment Youll Need
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Opening a hair salon, as with any business, requires plenty of planning and forward-thinking. Theres lots to consider, from business plans to hair salon equipment.
Starting any business from scratch comes with risk, but with a hair salon there is the assumption of long-term customer interest. After all, most people need regular haircuts.
There are around 80,000 hair salons in the US, with the industry accounting for a staggering $20 billion. Though theres clearly plenty of competition for cuts, with the right strategy you can prep your potential salon for success.
Read on to find out how to open a hair salon and what hair salon equipment you might need to get started.
How To Open A Nail Salon
There are a number of moving parts that needs to be thought out and organized before deciding to open up a nail salon. Here are critical steps needed on how to open a nail salon and to ensure you start out your business the right way:
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Learn How To Open A Nail Salon Under The Hood
While it seems fun and awesome to run your own nail salon, its important to be grounded. Understand at the end of the day, you need to make that cash register ring in order to keep the lights on and have a fun and awesome nail salon to come to everyday
Speaking of everyday, its also a lot of work. Youre the owner, youve got to be there and set the systems and lead by example. I hope I havent scared you awayif I did, its probably for the best. Owning a business isnt for everyone. But if youre ready to get into the trenches
The best way to learn is by actually working in one. Give yourself a few months. Start as a nail technician, see how the boss runs their salon, find out what youd do the same and most importantly, what youd do differently.
Here are the areas of the business to learn:
How does the business manage their files and customer information? Does the business have a special way of hiring and retaining its nail technicians and artists? What employee policies are standardized? Which functions of the business need systems?
In addition to those operative questions, its important to observe and figure out the following areas of the business that need systems and written documentation:
- Document organization
- Sales projections by month and season
- Sourcing funding for build out of nail salon
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Acrylic Powder & Monomer
The acrylic powder is actually polymerized the monomer. Acrylic nail extensions are durable and long-lasting. That is exactly why some clients love them and wouldnt give them up for anything. As a nail tech having a high-quality acrylic powder & monomer It is a definite must. It is very important to have a good education and great technique to apply traditional acrylics correctly.
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How Can I Open A Nail Salon
Start a nail salon by following these 10 steps:
A Does The Salon Name Reflect You And Your Salon
Your salons name should be unique and distinct to you. In order to land on the right name, take 2 minutes to think about how youd like your salon to be perceived as well as what it is that makes your salon unique. This can be the specific services you offer or the story about why your hair salon exists in the first place.
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An Experiment You Can Try To Promote And Make Money Out Of It
There are many ways that you can use to attract clients. However, to set you apart, we are going to give you a fun experiment that has not only fetched good results but has also helped promote nail salons in the past.
This requires you to have social media handles across Instagram & Facebook.
The experiment goes like this:
- Put up posts on your social media platforms & groups asking people to model for your nail art and in turn, have them pay a discounted price for the service.
- You can use their nail art photos for social media, promotion strategies, and even tag them.
- This will create a buzz and you will have walking billboards with your nail art on them.
The best way to start building a clientele is through word-of-mouth promotion . Mix that up with a consistent social media presence, and you have a set strategy to start.
Once you have established a decent customer base, you could start focusing on referrals.
If you have some experience and a few loyal clients already, you can even try these strategies to promote your business.
- Keep your base service prices competitive but give out discounts on add-ons or fills.
- Try giving out 2 for 1 specials .
This will get you more customers as well because friends usually love coming together for nail services. This way, there is promotion happening side-by-side.
Running promotions keeps service prices high but allows you to give discounts. This helps in getting more people through your door.
Things To Consider Before Starting A Nail Salon
If you are thinking about starting your nail salon, there are a few things that need to be taken into consideration beforehand to guarantee success. These include:
1. Picking a good location
One of the biggest factors to take into consideration before starting your own nail salon business would defiantly be where you would choose to have your nail salon located. Location is important. It should be somewhere thats central and easily accessible for your customers to get to.
Another important tip to keep in mind when it comes to choosing the perfect location for your nail spa salon would be to make sure that it is located in a space that is visible to the public. If the premises you are looking at is hidden, chances are that your clients will have difficulty finding your nail salon.
2. Conduct a thorough business analysis
Business analysis is a process that helps business owners to identify needs within their field of work and find solutions as to how their business product or service can meet these needs to ensure customer satisfaction. By conducting a thorough business analysis, it will help you to identify gaps in the market which your nail salon can maximize to gain a profit and become successful.
3. Analyse your competitors
4. Know how to find your customers
5. Experience in the industry
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Build A Salon Marketing Plan To Accelerate Your Business
Now that you have your salon setup, your focus should shift to growing it.
Youll need more clients through the doors and you need each client to spend more with you.
In fact, the reason I write on this blog is to help salon owners start and grow their business. So youve certainly landed in the right place. If you havent done so already, I suggest you sign up for one of my free courses thatll give you more ideas on how you can grow your salon business.
But lets already now build a plan for how you can grow your salon business.
What Salon Owners Wish They Knew When Starting Their Business
- Social Media is Everything. The ubiquity of social media is undeniable. And its free to participate. Take advantage of that when planning your marketing budget. Were visual artists, so its important to put out quality content, said Marcus Williams, owner, founder and creative director of Styles Inspired by MARC. Marcuss shop is based in Philadelphia, but he has traveled the world styling hairin salons and for motion picturesand teaching. “If youre a creative artist, youre cutting hair, you need to represent yourself well and show people how great your work is. True to the brand vision he wanted to create, Marcus used professional cameras and lighting to emulate magazine editorials when photographing clients, showcasing his work in the best possible lightliterally and figuratively. Investing in professional camera equipment to present a killer social media image can be more beneficial than similarly priced, more traditional marketing tactics. If you present well enough, social media can serve as a great means for client and employee recruitment.
- Consider all financing options. You dont necessarily have to stress yourself financially. Look into all available options for securing the initial capital you needfrom bank loans to loans from friends and family. There are plenty of avenues to pursue if you do proper research. Financial literacy and comprehensive planning can prevent mental hardship and allow for a stronger focus on building your business.
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