Why Have Nail Care Sales Spiked
With masks covering our faces right now, we are not exactly wearing lipstick, but we ARE paying closer attention to our nails and searching for new and innovative products to make us feel good about our nails, said Silva Nahabedian , Director of Education at Dazzle Dry.
Whats Dazzle Dry? Its a nail lacquer system that is in a category of its own, meaning it isnt a traditional polish, gel polish or hybrid polish. Its the only system of its kind that delivers the high performance of gel polish without side effects to the natural nail, performing like a gel but removing like a traditional polishall with a 5-minute dry time .
We saw a massive uptick in the Dazzle Dry Nail Lacquer System sales during the quarantine. Starting in April 2020, our direct-to-consumer sales went through the roof, Silva said. It has stayed consistent with a significant amount of growth every month.
Dazzle Dry Polish Change
Revive nails with a fortifying Dazzle Dry polish change. Polish is removed and nails are refreshed with a Dazzle Dry lacquer application.
About The Spa
The Spa, Orlandos premier day spa, is the only place to find the massage Orlando loves most. Conveniently located in College Park, at The Spa, you can enjoy a refreshing massage, relaxing pedicure or complete day of pampering by a talented team of professionals who specialize in restoring your wellbeing.
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Can You Touch Up Dazzle Dry
You can totally touch up Dazzle Dry. I’ve done this a couple times when one of my nails has chipped but the rest are still really good. I just add the polish and top coat but not the the base coat. It’s all about making sure you seal the free edge if the chip is somewhere around there. That way you don’t get another chip.
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How Can I Market Dazzle Dry To My Clients
We learned through the pandemic that clients appreciate the option to do their own beauty treatments at home, but will often still choose a professional because of the convenience. The Dazzle Dry system appeals to both types of clients.
For in-salon clients:
- Encourage them to try it out, explaining that they can go straight from their manicure to the massage room without the fear of smudges or dings.
- Demo the product on yourself or another stylist so the client can see how quickly you can resume touching her hair without being afraid of wet nails!
- Send the client home with a Dazzle Dry mini kit so they can try it themselves. That way, when they come back to have the full Dazzle Dry manicure in your salon, they can have their own kit at home for possible touch-ups.
For clients who like to DIY:
- Offer to demo Dazzle Dry in the salon so you can show her how fast it really is!
- Retail a Dazzle Dry mini kit for her to try at home , explaining that the full kit includes supplies for up to 25 at-home manis.
- For art-savvy clients, tell her about the Dazzle Dry stamping polishes or the luxurious Nail and Body Care line if shes looking for self care.
Where Do You Go In Dallas
On their website they have a store locator that will help you find salons that carry it! Thats how I found Bellacures Dallas which is the salon I go to every time I need a new mani. You can also buy the system/nail lacquer online and do it yourself at home! Ive done that a couple times if I need a quick fix or dont have time to go to the salon.
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Is Wholesale Pricing For Dazzle Dry Available
Wholesale pricing is available for any licensed beauty professional with no minimum purchase requirement. Beauty pros who want to carry and sell Dazzle Dry can choose between four different opening packages for salons and spas.
As a Dazzle Dry salon, youll get marketing support to help you retail the product line, plus Dazzle Dry educators will work with you on how to use and retail the products. When your salon meets the minimum purchase requirement of the System plus 30 colors, youll be added to the Dazzle Dry salon locator if all service providers have gone through the complimentary training. This benefit can drive consumers your way when searching for a Dazzle Dry salon in their area.
What Toxins Are In Traditional Nail Polish
Its quite frightening to uncover all of the toxic chemicals that go into traditional nail polishes. In addition to formaldehyde, dibutyl phthalate, and toluene, Miller tells us that most nail polishes, tend to have ingredients from a variety of animals, such as beetles and fish scales. For example, carmine is taken from shells of the female Cochineal insect, while guanine is taken from fish scales. Oleic acid, derived from animal fat, is another common ingredient used as a thickening agent for chip-resistant manicures. Miller adds that perfumes embedded into polishes also arent required to be disclosed in a majority of countries, including the United States. This means that non-vegan ingredients could be included without consumers knowing.
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Reviewed And Recommended: Dazzle Dry Nail Polish And Polish Remover
adminAcetone, water, glycerin, lemongrass essential oil and clove essential oil.Butyl Acetate, Ethyl Acetate, Cellulose Acetate Butyrate, Isopropyl Alcohol, Propyl Acetate, Stearalkonium Hectorite, SD Alcohol 40B, Dipropylene Glycol Dibenzoate, Octocrylene, Fragrance, Tosylamide/Epoxy Resin, Polyisobutyl Methacrylate, Cyclomethicone, Blue 1, Ext. Violet 2. Red 34 Lake, Red 7 Lake, Red 6 Lake, Black 2, Iron Oxides, Ferric Ammonium Ferrocyanide, Titanium Dioxide, Mica.
Is Dazzle Dry 5 Free
Yes, Dazzle Dry is free from the 5 most common harmful chemicals found in nail polishes. These include, formaldehyde, toluene, DBP, camphor, TPHP. Dazzle Dray is also free of nitrocellulose.
Nitrocellulose is a highly flammable polymer material used in making guncotton and films for cinema and x-rays in the 19th century. As the primary film former in regular nail polish, it creates a hard, shiny surface. It is not stable and one of its decomposition products causes the yellowing of the natural nail plate.
Be leery of companies telling you their polishes are 8 free or 10 free. I often see this in nail polish marketing now. Brands are catching on and using these to entice the consumers. However, many are falsifying information because ingredients they arent including are actually ingredients that have been included in nail polish in years or at all. Thats why you wont see Dazzle Dry saying they are 10 free. Make sure and do your research if theyre making such claims!
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Dazzle Dry Nail Lacquer
Dazzle Dry is the original, non-toxic, high-performance nail care system founded through more than 50 years of scientific research by bio-organic chemist Dr. Vivian Valenty.
- 100% VEGAN PRODUCT,
- DRIES ROCK HARD IN 5 Min No UV Lamp needed!
- HIGH-GLOSS & NON-YELLOWING
- LONG LASTING
- REMOVES LIKE REGULAR NAIL POLISH
The Dazzle Dry BASE COAT is the only water-based base coat using a proprietary rubbery polymer to impart the longest chip-free wear to a nail polish.
The Dazzle Dry NAIL PREP contains Calcium, proVitamin B5 & hydrolyzed protein dissolved in a mixture of alcohols & ethyl acetate. No other nail prep can claim this at present.
The Dazzle Dry TOP COAT is the fastest air drying top coat on the market SYSTEM today.
Dazzle Dry can be applied on any nail natural, acrylic or gel.
BOOK YOUR DAZZLE DRY MANICURE & PEDICURE TODAY!
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Troubleshooting Your Dazzle Dry Manicure:
If youve found that your manicures arent lasting longer than 7 days, here are a few things to consider:
- Are you picking at your nails? No polish system can withstand picking.
- Are you painting too close to your cuticle? This will create a ridge and eventual air pocket that will cause the polish to lift.
- Are you following the steps as-written? Including the nail strengthener and warmed base coat?
- Did you possibly touch your nails after you applied the nail strengthener? Ive found that when I run off to do something between that step and the base coat, my manicure doesnt last as long.
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Locally Owned Dazzle Dry Nail Care
Award-winning Dazzle Dry is a high-performance nail care system founded by bio-organic chemist, Dr. Vivian Valenty, based in Chandler, AZ, with a handful of incredible Scottsdale-based resort, spa and nail salon partners.
As a result of learning about the dangers of artificial nail enhancements, Dr. Valenty was on a mission to introduce a line of nail lacquers free from harmful chemicals, animal by-products, and animal testing. Its signature four-step system delivers quick-drying, long-lasting nails that rival gels and acrylics, while its nontoxic, vegan, cruelty-free formula makes it cleaner than virtually any other polish in the industry. Working closely alongside Dr. Valenty, Dazzle Drys Director of Education, Silva Nahabedian, who has over 20 years of experience as a longtime industry expert with national and celebrity clients, worked to establish Dazzle Drys signature application process for long-lasting, quick-drying nails.
You can experience this one-of-a-kind process at some of the below Scottsdale spas and salons:
- Agave Spa at Westin Kierland
- Well & Being at Fairmont Princess
- Spa at The Scott Resort
- Spa Nordstrom Fashion Square
Is Dazzle Dry Better Than Gel
Yes, Dazzle Dry is 100% better than gel in my opinion! Conventional gel as I mentioned dries out your nails and can discolor them. It also contains a lot of the most harmful chemicals found in nail polish. You also need a special light whether its LED or UV to use Dazzle Dry. But with Dazzle Dry you dont need a special light, the polish doesnt turn your nails yellow, it strengthens the nail and doesnt include the most common nail polish toxins.
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Nail Polish Ingredients Today
This also means that mainstream nail polishes are evolving. Mainstream brands hear consumers want safer options and they adjust. When I sat down to start researching this post, I looked at mainstream brands too like Revlon, Chanel and Maybelline and honestly, I couldnt find not even one formula that still included toluene or dibutyl phthalate.
This is important to note because when brands are making claims like 10-free or 8-free or listing all of their NO ingredients, its not really setting them as much apart from the mainstream as these marketing tactics suggest.
Finding a cleaner nail polish really means taking a look at whats in the formula rather than whats not.
In addition to this, more thoughtful brands have not only stripped out the more dangerous ingredients, theyve also started adding in beautiful, nourishing ingredients too. This post is an opportunity to look at and celebrate these decisions as well.
How To Do A Spa Manicure Using Dazzle Dry
Dazzle Dry Manicure and Pedicure products are designed to work in synergy with the brands lacquer system to transform a traditional service into a spa experience. With 11 essential oils featured in the moisturizing system, the products provide a fresh scent and hydrating performance.
1. After trimming and shaping the nails, apply a small bead of Dazzle Dry Cuticle Remover onto the eponychium and smooth it over the entire nail plate where the cuticle layer lays and is transparent. Let it sit for one to three minutes until the cuticle softens enough to gently push back. Be sure to wash it off thoroughly when done.
2. After cuticle grooming is done, apply one drop of Dazzle Dry Nail & Cuticle Oil on each nail. Massage into each nail to promote circulation.
3. Apply a small amount of Dazzle Dry Spa Scrub onto the back of each hand and spread it along the entire hand and forearm with a gentle massaging motion to exfoliate and brighten the skin.
4. Use a small amount of Dazzle Dry Shea Butter Cream to massage each forearm and hand. The Spa Scrub will dissolve during the massage for a longer-lasting and deeper moisturizing treatment. Wrap the hands and forearm in warm steam towels and wipe off excess oils with the towels after a few minutes.
5. Remove any debris from the nail plate with Nail Prep and a lint-free pad.
7. Apply two coats of polish, making sure to encapsulate the free edge and allow each layer to dry.
8. Apply a generous layer of top coat.
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A Closer Look At Dazzle Dry
We know that to cure long-lasting gel polish, you put your hand in a UV light. Dr. Vivian Valenty, the creator of Dazzle Dry, was the inventor and patent holder for the first UV-curing top coat. Although this technology was monumental in the 90s, she quickly became concerned with the potentially harmful effects of UV-curing products. After learning about the FDAs stance on UVA being a carcinogen, she committed her time to innovate a brand-new technology that did not require UV light and did not contain chemically reactive ingredients, yet still dried in less than 10 minutes.
The result is the Dazzle Dry Nail Lacquer System:
- Dazzle Dry delivers hard-set manicures and pedicures in 5 minutes without the use of UV/LED lights or reactive chemicals.
- Stays on natural nails for 7 to 14 days chip-free like a gel.
- Wipes off with regular polish removers like traditional polish but without causing the nails to turn yellow.
- Its the healthiest choice, better for you, better for your nails.
Dazzle Dry is the only nail polish company that is Forbes Verified Brand Official as the Manicure and Pedicure Provider, a prestigious honor the brand has held 3 years in a row. That means the highest Forbes rated spas such as the Four Seasons in Maui, The Phoenician in Arizona, and the Langham in Chicago, offer Dazzle Dry to their guests. The 5-minute dry time allows a guest to schedule back-to-back spa services without the fear of smudging or ruining their fresh mani or pedi.
What Is Dazzle Dry
Youre probably asking ok, what makes Dazzle Dry so special? Well, allow me to introduce you. Dazzle Dry is a healthy gel polish alternative to conventional nail polish. It uses a 4 step system to achieve its superior results. It is cruelty-free, vegan, hypoallergenic, non-yellowing, long wearing, and quick drying. It does it all! The system is from 30 years of research and development. Dazzle Dry is a safe alternative to traditional gel polish. Conventional gel polish leaves your nails brittle and yellow, especially with prolonged use. Many polishes contain the ingredient nitrocellulose, which is what turns your nails yellow. However, Dazzle Dry does not contain that so it doesnt turn your nails yellow. My nails feel stronger and dont turn yellow, even after using multiple times in a row.
One of my favorite colors from Dazzle Dry is Anticipation.
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What Makes Dazzle Dry Better Than Gel
Dazzle Dry is cruelty-free, vegan, and hypoallergenic. It can be used by those with sensitive skin without irritation. Its also non-yellowing, non-toxic, and its quick-drying! It air dries in 5 minutes without the need for UV light . Dazzle Dry, unlike gel polish, is fortifying and contains a nail strengthener. It also doesnt contain reactive ingredients that can cause allergic reactions. In fact, Dazzle Dry is considered the cleanest solvent-based polish! Dazzle Dry is backed by 30+ years of research and development in creating a long-lasting polish without the damage.
How Dazzle Dry Got Its Start
Consideration of others is at the heart of Valentys Dazzle Dry, which she started in 2007. The company allows her to use her science degrees and decades-long experience doing research and development for high-profile companies.
Valentys chemistry background told her that nail polish ingredients contained endocrine disruptors and allergens. Years ago, she created a top coat that utilized UVA light to allow the polish to dry in six minutes and contained none of the hazardous materials.
But when the FDA issued its warning about the dangers of UVA light until then, Valenty said it was presumed that was safe and did not pose the danger of UVB light she recognized a new purpose.
I took it very seriously. I created products that solve problems, not create them, she said.
Dazzle Dry was her solution that was 10 years in the making before launching it in 2007.
Valentys four-step nail care system is driven by a polish that not only dries in 5 minutes even with several layers, but comes with a guarantee of staying on for at least 7-14 days. This has led to a year over year sales increase of 100%, Valenty said.
Thats why I named it Dazzle Dry. Women will be dazzled. They will love it, she said.
Dazzle Dry is the polish of choice in some of the top salons and spas across the country and in Arizona, including the Fairmont, Westin, Canyon Ranch and Ritz Carlton Dove Mountain.
For us, thats a really big deal. It speaks to the quality of the product, McCormick said.
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Does It Actually Dry In 5 Minutes
I would NOT lie to you about this. The answer is yes, yes it does dry that fast. I cant tell you how many times Ive painted my nails 1 hour before going to bed only to wake up to sheet imprints on the polish. This is not the case with Dazzle Dry. Though Id still be a little careful for about 30 minutes after your manicure , you CAN paint your nails and then go to bed without worry 5 minutes later.
